In the News
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the service layer, with experts debating on the future role of agencies, the spectrum of in-housing, and the position of the major consultancies.
The German Programmatic & Martech Industry in 2019: Predictions and Reflections
In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market from a range of media professionals.
Programmatic Needs to Permeate the Planning Process says Havas’s Houssaini
For the first few years of programmatic advertising, the process was generally managed by small groups of specialists at the agency trading desks. However, over the last couple of years we’ve seen agency groups push programmatic trading more and more out to the individual media agencies.
On a hot July day, Hossein Houssaini and I recorded this episode as a starter for season 3. A week before DMEXCO, we talk about the adtech and digital industry, and of course about success. Hossein recently launched his own consultancy and advisory company which can be found at www.houssaini.com – so the timing is right for him to tell us all about what success for him and in digital looks like, and if you want to meet with him at DMEXCO, please get in touch.
The age of the consumer
Consumers today engage with brands through multiple digital touchpoints, but the data that gets tracked is disjointed, therefore making it difficult to follow the consumer's online decision journey.We are totally immersed in the Age of the Customer; they are "always on," a reality fueled by the explosion of channels and multi-device usage, in addition to real-time based analytics that are able to extract and define multiple user profiles.
Digital industry is 'in the growing-up phase, needs direction, and it should collaborate': The Digital Trading Awards breakfast panel
Collaboration, education, innovation and consumer first were the core themes discussed at The Drum Digital Trading Awards annual breakfast, moderated by Lara Izlan, director of advertising platforms and data solutions, Auto Trader UK.
A panel of industry experts including Havas global head of programmatic solutions, Hossein Houssaini; global head of agency partnerships, Adobe, Nick Reid; Jellyfish digital strategy director, Gawain Owen; and Time Inc digital director international, Barbara Agus discussed how the industry needs to begin to fix accountability, brands conversations, collaboration and the language that they are all speaking to better understand each other.
My Digital Hero: Hossein Houssaini
We’re asking some of our industry’s leading figures to nominate their digital hero and to explain what’s so special about them. Hossein Houssaini recently departed his role as Global Head of Programmatic Solutions at Havas Group to build the Ho/Pe Advisory to help companies understand the digital data-driven marketing landscape better by simplifying complex subjects in marketing automation to ease decision making.
Richards persönliche Top 30 aus einem Vierteljahrhundert Adtech
Mit knapp zehn Jahren auf dem Buckel gehört die Adtrader Conference zu den langlebigeren Konferenzen derdigitalen Werbebranche. Trotzdem gibt es Experten, die schon wesentlich länger und fast seit den Anfängen dabeisind. Ich selbst habe rund ein...
GDPR IS A REGULATION THAT YOU’LL WANT TO TAKE SERIOUSLY.
The General Data Protection Regulation, or GDPR as it’s more commonly known, goes into effect across the European Union Friday (May 25), introducing much tougher rules on data privacy.Hossein Houssaini, Global Head of Programmatic Solutions at Havas, and Danièle Nguyen, Havas Group’s newly named Data Protection Officer, explain why everyone should learn about GDPR and its global ramifications.